Have The Edge helps you build a strong foundation for your business from day one. With deep entrepreneurial and startup consulting experience, our team equips you with practical tools, proven strategies, and actionable insights to turn your idea into a real, thriving business. We guide you through the critical decisions every founder faces, help you create a robust, actionable business plan, and ensure it’s integrated into your operations so you can move forward with confidence, not confusion.
At Have The Edge, we partner with you to navigate the realities and challenges of starting a new business. Launching a business can be exhilarating, but it is also filled with complexities that, if overlooked, can significantly hinder success. Many entrepreneurs dive into action with energy and enthusiasm, yet often lack the foundational planning, tools, and networks that are critical to long-term growth. This gap is a major reason why statistics show that approximately 70% of new businesses fail, with over 20% not even reaching their first anniversary.
Many new business owners rush to execute their ideas, often skipping essential steps like clarifying their vision, creating a solid business plan, developing operational and financial tools, and building the right professional networks. Without clear thinking, strategic planning, and structured execution, even the most innovative ideas can struggle to gain traction. Startup EDGE ensures you don’t just start a business—you start a business built to thrive.
Clear Thinking: We help you gain clarity on your vision, goals, and priorities. By identifying the key challenges and opportunities early, you can make informed decisions with confidence and avoid common pitfalls that slow growth.
Strategic Planning: Together, we map out actionable plans that connect your vision to practical execution. From business models and operational workflows to marketing strategies and client acquisition frameworks, we provide the tools and processes that guide every step of your startup journey.
Structured Execution: Ideas only succeed when they are implemented effectively. We help you put systems in place, track progress, and build meaningful professional relationships that support your growth. This structured approach ensures every action is deliberate, measurable, and aligned with long-term success.
Ultimately, Have The Edge is committed to giving you the EDGE – the advantage that differentiates successful entrepreneurs from those who struggle. Our programs are designed to address the most common pitfalls while providing the expertise, insights, and resources necessary for sustained growth. Whether you are launching your first business or scaling your next venture, we provide the structured support that transforms ambition into results.
Preplanning Edge is a strategic clarity program designed to help businesses identify root challenges, align leadership, and establish a strong strategic foundation. The program begins with a deep-dive assessment to uncover underlying issues and opportunities, followed by an exploration of the organization’s core purpose and “why.” Mission and Vision statements are refined or developed, strategic priorities are evaluated, and the business model is reviewed to ensure long-term value creation and scalability. Competitive positioning, organizational structure, and operational effectiveness are also assessed, resulting in practical, actionable recommendations. Preplanning Edge equips leaders with the insight, alignment, and direction needed to make confident decisions and accelerate sustainable growth.
Planning Edge is a comprehensive strategy and planning program that provides businesses with clarity, structure, and financial foresight. Building on a deep-dive assessment, the program examines the organization’s core purpose, refines Mission and Vision, and evaluates strategic considerations and growth opportunities. It culminates in the development of a robust business plan covering competitive strategy, business model design, organizational structure, and operational considerations. A detailed financial pro forma is included to project performance, test feasibility, and guide informed decision-making. This integrated approach delivers a clear roadmap, aligned strategy, and financial insight to support confident launches, scaling, or strategic pivots.
Launching Edge is a strategy-to-market activation program designed to turn clarity into execution. Building on a solid strategic foundation, the program combines business strategy with brand and digital implementation. Deliverables include brand guidance, creation of a landing page or website, setup of one sales funnel, and basic CRM integration with automation. By aligning strategy with practical digital tools, Launching Edge helps businesses establish a professional market presence, streamline client engagement, and confidently bring their offerings to market.
Launching Edge Plus is an all-in-one business acceleration program that combines Planning Edge and Launching Edge into a single, seamless engagement. The program begins with a deep-dive assessment, mission and vision refinement, strategic evaluation, business model analysis, competitive positioning, organizational and operational review, and the creation of a comprehensive business plan with a detailed financial pro forma. It then transitions into market activation, delivering brand guidance, a landing page or website, one sales funnel, and basic CRM setup with automation. This end-to-end approach provides businesses with strategic clarity, actionable plans, financial confidence, and the digital infrastructure needed to launch, scale, or pivot effectively.
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